Smart franchisors come to realize very quickly that some the best franchisees in their system are women. Women make very good business owners and without trying to stereotype here, let me just say there are often inherent differences between men and women and those differences often give women the upper hand in success ratios in franchise organizations.
In our franchise system we always had successful women franchisees. Our company the Car Wash Guys is a mobile car wash and fleet truck washing business. In our case we had both Car Wash Guys and Car Wash Gals. Thus there are Carwash Gals in our organization in some areas and car wash guys in other cities. The Car Wash Gas tend to make similar if not greater revenue than the franchises owned by men. I believe this is generally because Men customers would rather have a woman wash their car (even if you don’t like that answer, it is the truth).
Also women customers enjoy the more meticulousness of a woman who washes their car. So Car Wash Gals get the best of both worlds, more car washes from both women and men customers. I believe the cars do come out a tad bit better from women car washers, as they do a better job on windows (people may call that sexist, but it’s the truth).
Women also have also often tended to have a knack for dealing with the crews, and better understanding the needs and desires of their customers. At least that has been my observation. We have had several woman franchisees and actually had run a special program for women and a discount on franchise fees.
If you are a franchisor, you may wish to consider this when doing your franchise sales and work hard to concentrate of recruiting the best women franchisees you can; the more the better. Better for them and your brand name and ultimately the customer, which brings us full circle as to why franchises are such a great business model. Think on this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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